Issue No 304 - 23 March 2009
Emaar to develop Jordan Dead Sea resort

Emaar International Jordan, the country subsidiary of Emaar Properties, is bringing in a new leisure property dynamic to the Dead Sea region with the launch of its Samarah Dead Sea Resort.

Samarah Dead Sea Resort has three components - Hillside Living featuring residences and own-community centre, Beach Living including residential properties with an exclusive spa and a wellness village, and Rift Living, showcasing a Retail Village and five-star business hotels.

The construction of the luxury resort community is in line with sustainable project management practices are progressing as per schedule, said a senior official.

'The focus of Samarah Dead Sea Resort is on further strengthening tourism to the region, while creating a new market for luxury residential and leisure property, and has been well-received by the customers,' Radzi Zakaria, general manager of Emaar International Jordan, said.

'Tourism continues to be one of the key contributors to the Jordanian economy, and the Dead Sea region is among the most sought-after tourist destinations.'

'With Samarah Dead Sea Resort, we are creating a new property dynamic, whereby property investments will gain from the tourism value of the location,' he noted.

Investors will not only be part of a vibrant, mixed-use community, as Samarah Dead Sea Resort will also offer them the distinctive advantage of being part of one of the world’s most recognized tourist destinations.

'The resort has already energized the local economy by creating new job opportunities, and supporting the growth of associated industries including retail, hospitality, healthcare and education,' he observed.

The project is being developed by experienced Jordanian contractors after an extensive study of the area, with architects and designers taking inspirational cues from the natural environment of Dead Sea.

The exteriors and interior décor, thus, are a reflection of the aesthetics of the region, he explained.

Rift Living homes, which has opened for sale, is located directly on the Dead Sea, adjacent to the waterway and across Wadi Mukheiris from the King Hussein Bin Talal Convention Centre and Samarah Dead Sea Resort Sales Centre.

It features nine low rise buildings (The Apartments) located on the seafront comprising 223 Mediterranean-styled multi-family apartments. Community amenities include walkways, neighborhood shopping and easy access to a full-fledged Club House.

Source: Trade Arabia News

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