Issue No 291 - 18 Nov 2008
SPI launches 'show apartmentí at Sabban Towers

Sabban Property Investments (SPI) has launched a three-bedroom ‘show apartment’ at the QR1.2 billion ($329.5 million) ‘Sabban Towers’ project.

The developer has collaborated with THE One – a global home fashion brand – to complete the interior decoration of the ultra-modern model residential unit, which will offer potential buyers a peek at the tower’s luxurious three-bedroom units.

Unique furniture, lighting and accessories have been installed by the UAE-based furniture retail company, who also teamed up with SPI for its previously launched one and two-bedroom ‘show apartments’ for the same project.

In addition to the spacious interior, the fully-furnished model unit will also highlight the residential tower’s excellent location, which offers an almost 360º view of The Pearl-Qatar island entrance, West Bay and Porto Arabia.

With a total area of 372 sq. m., the three-bedroom apartment incorporates a 100 sq. m. balcony and an impressive 17 meter-long living and dining area, which are accentuated by unique and high quality furniture pieces from THE One.

'By not installing specialized mid-sized furniture to give the illusion of space, and instead using furniture from a renowned local furniture and home accessories brand that can easily be purchased by any member of the public, SPI seeks to communicate to customers the transparency in terms of size and design of its model units,' said Arron Browne, sales and marketing manager, SPI.

“Following the success of the one- and two- bedroom show apartments we previously showcased in collaboration with THE One, we decided to continue our tie up with the launch of this three-bedroom unit, which will remain as a ‘show apartment’ even after project completion,” he noted.

“The launch of these specially-designed apartments is in line with our customer-centric approach, which involve giving the customer a realistic view of our offerings before they make an important investment decision. We are now looking forward to launching a fully-furnished model for our penthouse units, the design of which is being carefully laid out by SPI and THE One,” Browne added.

THE One shares SPI’s commitment towards environmentally-focused corporate social responsibility and its dedication towards changing the world for the better, said Gaby Salome, country operations manager, THE One - Qatar.

'The partnership between THE One and this market-leading and eco-friendly property developer is reflective of the growing trend for unique developments, which are not only pleasing to the senses, but more importantly address pressing environmental issues.'

'As an extension of our partnership with SPI, we will be giving residents of the ‘Sabban Towers’ exclusive offers on a wide selection of unique home fashion items at THE One’s Qatar theatres,' she added.

With a built-up area of 19,692 sq. m., the ‘Sabban Towers’ development comprises three towers - Provencal, Florentine and Tuscan - which are constructed on one podium.

During the construction process of its inaugural project, SPI has undertaken global carbon neutral initiatives worth QR 3.5 million, which involved a number of unique projects in India, China, New Zealand, Jamaica and Uganda, making the project the first tower to achieve a carbon neutral status in the Middle East.

Source: Trade Arabia News

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