Emaar Properties is ushering in a new urban cultural experience with the launch of The Grand Boulevard, an architecturally spectacular two-tower residential complex located on Burj Dubai Boulevard.

It will be designed by international architects to maximize views of Burj Dubai, the world’s tallest building, said an official spokesman.

Featuring a theater, two levels of retail and an extensive spread of leisure amenities, The Grand Boulevard will be launched on June 28, 2008.

Prospective buyers and investors should register on-line at www.emaar.com from today (June 25) at 8am to June 27 till 11am. Sales for registered customers will take place on June 28 at the Downtown Living Sales Centre and at Emaar’s Abu Dhabi Sales Centre from 9am to 6pm.

Several financial institutions are offering easy home finance to purchase studios, one-, two- and three-bedroom apartments and duplexes.

The Grand Boulevard has been designed through a collaboration of the Chicago office of Adrian Smith, the designer of Burj Dubai, and Gordon Gill Architecture LLP, as well as local architects.

The design and shape are built on the unobstructed views of Burj Dubai. Entry to the towers is through a spacious and luxurious lobby area, and the podium features a theater alongside a wide choice of retail options. The towers also offer five levels of parking space.

“The Grand Boulevard at Downtown Burj Dubai has stand-out appeal for the unique design and ambience making it a one-of-its-kind urban destination within Downtown Burj Dubai. The complex builds on the architectural experience of Burj Dubai, with the observations rooms and terraces of The Grand Boulevard homes aligned along the Boulevard façade,” said sales director, Emaar Properties, Saif Al Mansouri.

Most homes at The Grand Boulevard offer direct views of Burj Dubai. The double-height of the duplex units ensures full-height views of the tower, while large terraces allow for al fresco activities with views of Burj Dubai. All bedrooms on the Burj Dubai Boulevard side have terraces and are shaded most part of the day.

The Grand Boulevard is located close to The Dubai Mall, one of the world’s largest shopping and entertainment destinations. With enhanced connectivity through the Burj Dubai Tram service, the towers are in close proximity to the Dubai International Financial Centre, Dubai World Trade Centre and other business nerve-centers in the city.

Source:Trade Arabia News